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Tuesday, June 2 • 11:00am - 11:50am
Measuring Social Media: Assessing Your Outreach and Impact

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Using social media effectively can help people feel more personally connected to your library, but it also takes a lot of work. How can you know whether you're getting the most for your investment? Effectively measuring social media can tell you what’s working for your audience, what needs to change, and where to concentrate your time and effort. In this presentation, find out about planning techniques and free tools that can help you get the data you need to better reach and serve your users through social media.

avatar for Kelli Hansen

Kelli Hansen

Special Collections Librarian, University of Missouri Libraries
I'm interested in outreach, social media, and all things digital. I post for my library at @MUSpecColl on Twitter and muspeccoll.tumblr.com. You can also find me on Twitter @BiblioKelli.

Tuesday June 2, 2015 11:00am - 11:50am
Picadilly 2200 I-70 Drive S.W., Columbia, MO 65203
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